I used the same brand 20 vol developer, bit more amount than advised, but do not think made any difference.

Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. The hair can be lightened or darkened by 3 shades, and this revolutionary system even covers 100% of grey hair while leaving the hair feeling intensely nourished and hydrated with sublime shine. PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE, AQUA / WATER / EAU, ETHANOLAMINE, COCO-GLUCOSIDE , SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE , EDTA, HYDROXYBENZOMORPHOLINE, TOLUENE-2,5-DIAMINE, ASCORBIC ACID, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, M-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN. L'Oréal Professionnel INOA Colours can lighten or darken by up to 3 shades, and deliver 100% white and grey coverage. Inoa is enriched with ODS2 technology, which means optimised scalp comfort, ammonia free, and odourless and therefore transforms the colouring experience.

Used with 20% developer on porous dry hair, did roots first then pulled through the rest for final 10 mins. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Also providing up to 100% white hair coverage and lightens up to three levels with even colour results. Their first permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair. L'Oréal Professionnel Inoa offers the first permanent hair colour without ammonia, enriched with oils to deliver long-lasting, vibrant colour.

There are four new gorgeous shades – meet new INOA amber shades twisted with cool iridescent reflects. Ask your professional hairdresser for an in-depth colour consultation to help determine your perfect shade. INOA Colours are L'Oréal's leading ammonia free permanent shades, for beautifully vibrant results without compromising on hair health and client comfort. L'Oréal Professionnel INOA ODS2 is an odourless, ammonia-free permanent hair colour in 6/ deep cover dark blonde.Whilst nourishing and hydrating the hair, L'Oreal Inoa 7 Blonde Hair Colour delivers the very best results in ultra-light colouring while boosting the levels of shine that your hair emits to the modern world.