ESPN and Tecate Announce Ground-breaking Multimedia Boxing Sponsorship Agreement (Philboxing)". saddoboxing.com . Retrieved 20 September 2016. In 2009, Tecate Light launched a television ad campaign targeted at the Mexican-American community, which features boxer Oscar de La Hoya and wrestler Rey Mysterio Jr. [27] Also in 2009, Tecate announced a sponsorship agreement with ESPN sports. [28] Generally speaking, Dos Equis is a surprisingly enjoyable style of beer that deserves recognition. It is among the most peculiar Mexican beers we’ve ever come across, especially with its offerings. Dos Equis gives beer lovers a wide range of flavors to choose from, preferably on a hot day. The Sociedad Cuauhtémoc was founded in 1918 to provide medical and educative services to the workers' families; the final objective was to provide a welfare system to avoid strikes. The working day was reduced from twelve to nine hours in 1907. [ citation needed]

Since we will be talking more about these types later in the article, it is essential that we first answer that question you’re already asking yourself. So, what is Dos Equis? This is a Mexican beer labeled with two X’s and was created by Cuauhtémoc Moctezuma Brewery. We recognize Dos Equis because it is proved to be famous and palatable. You might as well find this relatable if you have seen its commercials. Gould, Kenny. "Tecate's New 7.5% ABV Titanium Will Put You Down for the Count". Forbes . Retrieved 22 November 2020. In the 2014 movie That Awkward Moment, with actors Zac Efron and Miles Teller, Efron's character is shown drinking Tecate with his friends in their New York apartment. Lagering: Keep the beer at a low temperature for a certain amount of time to allow the beer to saturate with CO2. Here, the yeast will settle at the bottom of the barrel. In 1988 Fomento Económico Mexicano, S.A. de C.V. was formed as the main subsidiary of Visa containing beer and other companies. In 1994 FEMSA sold a 22 percent share of its beer business to John Labatt Ltd. of Canada and signed an agreement with Labatt to associate their respective companies in the United States. FEMSA became the successor of Visa in 1998. On 11 January 2010, the Dutch brewing company Heineken International announced it would acquire the beer activities of FEMSA, including Cuauhtémoc Moctezuma Brewery. [2]Holtz, Steve (31 January 2019). "Dos Equis Mexican Pale Ale Arrives on Store Shelves". CSP Daily News . Retrieved 2 April 2019. FEMSA | Unidades de Negocio» FEMSA Cerveza» Marcas". Archived from the original on 5 November 2009 . Retrieved 21 November 2009. After nearly a decade of being the mascot for the beer, the character was sent on a one-way trip to Mars in a commercial. From September 2016, "The Most Interesting Man in the World" is a French actor named Augustin Legrand. [22]

Filtration: At this stage, filter the remaining yeast cells for you to be left with a clear beer ready for serving. In 2013 Tecate Titanium, containing a greater amount of alcohol was launched as a new product of the company. In 2019, Tecate Titanium, which contains 7.5% ABV, became available in a 24 oz. can. [17] The goal for the US market is 189,000 cases. [18] The campaign, "We Are Bold", targets males, specifically Hispanic C-store shoppers, according to Tecate Brand Director, Belen Pamukoff. [19]The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante". [23] Tecate [ edit ]

Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview". Marketing Dive . Retrieved 22 November 2020.In 2017 Heineken Mexico (Cuauhtemoc Moctezuma) and Molson Coors signed a deal to import Cerveza Sol to areas in the US where Heineken didn’t already import Sol. This deal also allowed Heineken Mexico (Cuauhtemoc Moctezuma) to import Molson Coors Miller and Coors brands to Mexico, a deal similar to Molson Coors importing Heineken France's Killian's to the US. [3] Breweries [ edit ] Cuauhtémoc Moctezuma The taste is exceptionally delicious, and you can pair it with any Mexican food. It doesn’t matter whether it’s the 2 am tacos or 2 pm tacos. You’re guaranteed a fantastic experience. Later in the article, we’ll share some of our favorite recipes made better with Dos Equis Ambar Especial. When we tasted various brands for this beer, we were surprised by its pleasant flavor. Dos Equis is a great beer that deserves a fair shot. Would you like to learn more about it? Here is what we have for you! Where did Dos Equis originate from?