NC: You talked about how your own natural hair journey has impacted product development at House of Cheatham. When did you decide to go natural? Texture My Way includes 7 products that are designed to manage texture, no matter how you want to wear it. White: There is quite a bit of whimsy involved in the branding. We want to have fun names that also describe what the product does.

In the end, whether we are trend watching, doing surveys, or conducting focus groups, we listen to the consumer and take into consideration what appeals to them. White joined the 94-year-old Stone Mountain, GA company in 2001 as a consultant, coming on board full time 10 years ago, and 2016 became vice president of global marketing and product development. During that time, her team has grown from one – White – to five full-time employees and 30 contractors consisting of creative talent (graphic designers, videographers, photographers, MUA and hair stylists, etc.”>, project managers, professional educators, brand ambassadors, social media influencers, and administrative support.White: As I talk with other Naturals, particularly among busy professional women, a common challenge to wearing textured styles is that not everyone is good with techniques such as twisting, braiding, bantu knots, coiling, etc. Flat ironing once a week and wrapping natural hair at night, or throwing in some big rollers, helps to give both fullness and smoothness to natural tresses. These are great solutions, as they don’t have the damaging effects of frequent heat, and still keep hair voluminous and healthy.

The most popular are Curl La La, a curl cream that works across textures, Don’t Shrink Flax Seed Elongating Gel, a gel that helps stretch the curl without crunch, and Knot on My Watch, an instant Detangling lotion. White: As I did my research on the natural segment, I realized there was a growing segment that’s underserved – the straight natural who wears her hair heat styled. Argan Smooth was launched in 2014 for this consumer. The Silk Press Kit is the star of that line. White: I love conceptualizing new products. I’m fortunate to work with a company that invests in consumer research. Everything I launch has the voice of consumer behind it – from the fragrance, the benefits, ingredients, the language on the label, etc., consumer demand, expectations, and interests help me to develop new products. The consumer has helped us create our products.In terms of ingredients, we’re always working with our suppliers, and wellness and nutrition professionals to find ingredients that have big benefits to hair growth, manageability, and health. Texture My Way hair products are made with natural ingredients that help nourish and provide smooth texture to a variety of hair types and styles. They allow you to achieve the desired style for your hair without spending hours on it. The products are economical and help prevent damage to your hair and maintain the natural style and tone. The unique idea and formulation of Texture My Way has led to the development of effective hair products without any synthetic chemicals to ensure healthy, long hair for customers around the world. Everyone wants to have smooth, shiny hair without having to use products that damage your hair structure. Unfortunately, most of the hair products available in the market contain added chemicals that adversely affect the composition of your hair and degrade its natural quality. But you don't have to worry about that because we've found the best product for maintaining your hair and preventing damage - Texture My Way. They have introduced a wide range of hair care products that smooth, soften and improve the texture of your hair to make it look beautiful and stylish. Texture My Way has launched a variety of natural hair products that provide effective and harmless treatment to different hair types and styles. Their natural composition and product quality maximize results and customer satisfaction around the world. With the increase in pollution problems, hair damage is more severe than ever. These hair products protect your hair from harmful pollutants and help achieve the texture and style you want. Men's organics Texture my way comb thru creme texturizing kit | Texture my way keep it curly avis | Texture my way curl pudding I genuinely love what I do,” White says. “I love making sure consumers’ needs are met in a way that ensures they get good quality products without breaking their wallets. If I develop a product, I want to make sure they both benefit from it and can afford it. It helps that I’m the consumer as well. And I’m a pretty discriminating consumer! It has to pass my quality requirements.”