HM King Charles Coronation Triangle Dog Scarf/Coronation Bandanas for Pets/Dog Coronation Costume/Owner gift/Dog PArty Accessories

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In Grapevine, Texas, as many as 200 people are expected to gather at 4am local time to watch the coronation on a screen in the parking lot of a local British grocery store. Guests have been asked to bring their own lawn chairs, and despite the hour, many are expected to “come dressed as if they’re going to attend a royal event”, said the owner of the British Emporium, Sheela Bailey, who is originally from West Sussex. British car enthusiasts across the country are also marking the occasion: the British Transportation Museum in Dayton, Ohio, which boasts 62 vehicles, will be celebrating Charles’s crowning as part of its annual British Car Meet.

The British Emporium, a family-owned grocery store in Grapevine Texas, hosted a ‘Crowns, Corgis, Cycles and Car Show’ on 30 April in honor of Charles’s coronation. Photograph: Barry Lewis/courtesy of the British Emporium In Grapevine, Texas, these corgis won a costume competition on 30 April at a party in honor of Charles’s coronation, sponsored by the British Emporium, a family-owned grocery store. Photograph: Barry Lewis/courtesy of the British Emporium

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Though Elizabeth II’s coronation in 1953 was televised, and by some accounts launched the age of modern television spectacles, “not many people owned television sets”, Cannadine said. For older Americans, Elizabeth II was an iconic figure. “You felt like you knew her even if you didn’t know her,” said Cherie Beatty, 74, a British car enthusiast from Tennessee. While his global reputation was once defined by his marriage to and divorce from Diana, Princess of Wales, and her tragic death in 1997, some Americans now seem willing to engage with the king’s story on his own terms. Last weekend, the Texas store hosted a coronation-themed British car show and corgi parade, at which some of the corgis also wore festive attire. It’s still far from clear how large the global audience for such an event will be today, Cannadine said, and whether it will surpass the global viewership of the royal weddings or the state funeral of Elizabeth II, which was reportedly viewed by at least 29 million people in Britain and 11.4 million in the United States, according to television viewership figures.

Bertie the corgi poses with a cutout of Charles III at a coronation party in Grapevine, Texas, a suburb of Dallas, on 30 April. The party was sponsored by the British Emporium, a local grocery store. Photograph: Barry Lewis/courtesy of the British EmporiumSo far, though, Charles III’s coronation has not generated the same enthusiasm in Missouri as William and Harry’s fairytale weddings, said James, the tea shop owner, who is originally from Surrey. I think generally he’s perceived as a serious thinker who’s in keeping with making the monarchy more modern,” she said.