Marketing director at A.G. Barr Adrian Troy said: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. One of the main ingredients in Rubicon drinks is sugar. Too much sugar can lead to weight gain, tooth decay and other health problems.

For example, the Rubicon Mango contains mango puree, whereas the Rubicon Passion Fruit contains passion fruit juice from concentrate. The other ingredients in Rubicon drinks include stabilisers, flavourings, sweeteners and vitamins. Carbonated Water, Mango Purée (8%), Sugar, Acid (Malic Acid), Stabilisers (Gellan Gum, Pectin), Flavourings, Colour (Beta Carotene), Sweetener (Sucralose), Preservative (Sodium Benzoate) And there is only 4% of Passion Fruit Juice from Concentrate in Rubicon Passionfruit (Sparkling), whereas in Rubicon Passion Fruit (Still) there is 13% of Passion Fruit Juice from Concentrate. What makes Rubicon Spring so exciting is that it appeals to consumers across different categories. For those wanting a healthier alternative to a fizzy drink orfruit drink, it has all of the low calorie and healthier benefits of spring water. AndOther ingredients that may be of concern include flavouring. Some flavourings, such as artificial raspberry flavouring, have been linked to cancer in animals. Carbonated Water, Sugar, Guava Juice From Concentrate (4%), Acid (Malic Acid), Flavourings, Stabilisers (Gellan Gum, Pectin), Sweetener (Sucralose), Preservative (Sodium Benzoate), Colour (Lycopene). Rubicon Spring appeals to consumers across different categories. For those wanting a healthier alternative to a fizzy drink or fruit drink, it has all of the low calorie and healthier benefits of spring water. And for those coming from water or flavoured water where taste can often be bland and disappointing, it has a big hit of Rubicon flavour.” Rubicon Spring has performed exceptionally well in consumer research with 74% of all consumers saying they would buy it.*2 The protein and salt content is very low for all of the drinks, with less than 0.5g per 100ml. And finally, all of the drinks (apart from the sparkling flavours) are a good source of Vitamin C, providing 30mg per serving. Is Rubicon healthy or not?

The NHS recommends that people consume no more than 30 grams of sugar per day. A can of Rubicon Sparkling Mango Juice (330ml) contains 15 grams of sugar, which is half of the recommended limit. Cash & carry/delivered wholesale is the bulk of our business, particularly for a brand like Rubicon, which was pretty much born in that sector of the market,” says Troy. “The support of the trade is critical to us and the response to the launch has been really good. Our wholesale customers recognise the size and scale of the opportunity.” The sugar content is high for all of the drinks, with 4.4-4.5g per 100ml. That’s around 1 teaspoon of sugar.

Overall, Rubicon drinks are safe to consume. However, if you are concerned about any of the ingredients, you should speak to your doctor or a registered dietitian before drinking them. Rubicon juices – Nutritional information We believe the world is an amazing place full of life, colour and cultures for us all to discover. Life is enriched beyond measure when we embrace new experiences and travel the path less easily followed. A can of Rubicon Raw Energy Drink (500ml), on the other hand, contains 23 grams of sugar, which is close to the recommended limit. It is important to consider these levels when making choices about your overall sugar consumption for the day. Artificial sweeteners have been linked to cancer and some studies have also linked artificial sweeteners to health problems such as weight gain and diabetes. However, more research is needed to confirm these effects. Rubicon is a fruit juice drink that comes in both still and sparkling versions. There are different flavours available, including mango, passion fruit and Lychee.